Bira91 Expands to Nepal

Bira91, the much loved beer brand from India is all set to launch in Nepal with its three variants Bira91 White, Bira91 Blonde and Bira91 Strong.

With the brand’s core promise of making “flavorful beers for the new world”, B9 Beverages Pvt. Ltd. has tied up with Global Trading Concern Pvt. Ltd. for the distribution of its three variants in the Nepalese market. Priced at NPR 300, all variants will be available in 330ml Bottles.

Bira 91 White Ale is a deliciously different wheat beer. Low in bitterness with a hint of spicy citrus and a soft finish. A refreshing all day craft beer brewed with pure ingredients and mixed with barrels of passion.

Bira 91 Blonde Lager is a refreshing contrast to insipid mass-market beers. Rich in colour and made with the finest two-row barley. This flavorful lager is extra malty and high-hopped with a delicate aroma.

Bira 91 Strong is a “High-Intensity Wheat Beer”. This beer is a top fermented ale giving it a unique and rich taste that is low on bitterness, high on honey and caramel notes.

Bira 91 has also planned to open distribution to five new markets – the United Kingdom, Singapore, Hong Kong, Thailand and UAE, the expansion into newer market follows the brand’s incredible success in India and the United States.  Established in the summer of 2015 in India, Bira 91 quickly captured the hearts and minds of beer lovers with its refreshing taste and playful branding.

Bira 91 has been growing at a rapid pace in India; with an average turnover growth of 800% year on year, and its sales volume has reached over 30 million cases in three years.

Commenting on the expansion, Anshul Agarwal, Export Director, B9 Beverages Pvt. Ltd. says,” Crafted with the creative urban drinker in mind, Bira 91 aspires to bring flavorful beers to the new world. We aspire to drive that global shift in beer towards more flavour and Nepal is a thrilling addition to our expansion.”

“With the increasing popularity of craft and boutique beers, it was important for us to be able to offer the next big thing. Bira91 is an exceptional brand, which has been able to prove itself as the fastest growing and most preferred brand in India in such a short span of time. Bira91 offers a rich and balanced flavour, giving a full-blown experience with every sip,” says Aditya Agrawal, Director, Global Trading Concern Pvt. Ltd.